Octogenarian F1 Boss Bernie Ecclestone* was mugged for his Hublot watch, spawning a new ad campaign featuring the slogan "See what people will do for a Hublot."
According to Jalopnik, "The ad will run in Financial Times and the International Herald Tribune later this week, freaking out bleary-eyed Euro business travelers on 6 AM flights while Bernie Ecclestone becomes even richer than he already is."
* I began highlighting everything that was awesome about this, then stopped when it quickly became uneconomical.
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