Origins of the Terrible Towel

Highlights:

• Initially, Cope did not want to participate, saying "I am not a gimmick guy, never have been a gimmick guy." However, after Garrett's suggestion that a successful gimmick would be good leverage for a raise in Cope's upcoming contract renewal, Cope replied, "I'm a gimmick guy."
• The Towel has been taken to the peak of Mount Everest, into space on the International Space Station and seen on Saturday Night Live.
• Myron Cope on pitching the idea: "I found Terry Bradshaw seated on a stool at his locker, reading the farm reports. 'How do you feel about the Terrible Towel?' I asked him. He looked up and said, 'Huh?' I check him off as a yes...I reported back to Ted Atkins that the Steelers overwhelmingly approved of the Towel."
  
  

   

  
  

  [Wikipedia]